Cloud Sales Remains Need to Be Explored

01 Leading

The prolonged pandemic has pressed the "pause button" for some offline activities, but the "speed button" for online activities, during which more B2B business activities have been moved from offline sales to online platforms.

At the China international Textile and Garment Expo held earlier, The Textile and Garment Industry Association simultaneously launched the "Cloud" exhibition, which made up for the regret that many merchants could not come to the site through live broadcasting, VR technology and platform functions.

02 "Online marketing" boosts confidence

As the epidemic continues for a long time, online activities have become not only an ornament of people's home life, but also a powerful tool to help the manufacturing industry resume work. In the middle of March this year, due to the pandemic the opening rate of shops was only 50% of fujian's textile industry, which is in the peak season of spring and summer.

"Thanks to online trade fairs." Manufacturers sigh. On April 18, Shishi City launched the third China (Shishi) online live fair, a number of high-quality fabric enterprises gathered to participate in the exhibition, through the form of "product release + cloud exhibition" interpreing and exploring fabrics, accessories, clothing in the fashion, technology, innovation and other aspects of the new trend. As an important part of it, China Splendor Textile Co., Ltd. (online cloud Exhibition) finally obtained the intended order of 130 million yuan.

Currently business negotiation online has become the normal work. "In response to the impact of the epidemic, many companies has stepped up online marketing efforts. Expert Chen Lixin said that digital transformation will bring new development opportunities for fabric enterprises, digital strategy is an important engine for long-term growth of textile enterprises. "Online sales in the textile industry is likely to become a new trend. In the future, relevant enterprises should actively explore more models and methods suitable for online sales, so that the characteristics of fabrics and online sales can be more effective integration."

03 "Cloud sales" remains to be explored

However, compared with the online marketing of clothing brands close to the terminal, it is not so easy for textile enterprises in the upper and middle reaches of the industrial chain to obtain stable customers through the network.

The company has participated in a number of cloud events before, but most of them had little effect, especially for transnational invitation-type live events. Although online shopping is a big trend now, but in the absence of a foundation, the textile business transaction effect and response are unsatisfactory.

There is a great difference from the retail model of consumer goods: the transaction of textile products is usually between enterprises; the transaction volume is relatively large, and compared with random consumption by ordinary consumers watching live broadcast, B2B transactions are planned procurement, with a longer decision-making period and more issues to be considered, such as product quality, profit margin, offline display, etc.

To this, general manager of China Splendor Textile Co., Ltd., also has profound understanding. Splendor Textile Co., Ltd. mainly produces mesh fabric. Since 2018, it has started to develop the online market and its sales volume has exceeded 10 million yuan. He says most people are still on the fence about selling fabrics online, and at one point the company shut down its online store. However, in the current situation, in order to open a broader market as soon as possible, the company chooses to open the road of e-commerce exploration again and does best to provide good products and services.